Tourism

The Saïdia Development Company “SDS” was created in 2011 to reposition and breathe new life into the Saïdia resort.

It is responsible for meeting several challenges, including upgrading the resort's infrastructure (roads, sanitation), refocusing around a core of life (golf, marina, medina and seafront), increasing capacity reception and raising the level of services and tourist activities in accordance with international standards. 

Created in July 2011, the Société d'Aménagement et de Promotion de la Station de Taghazout (SAPST) is dedicated to the planning, development, marketing and management of the Taghazout Bay resort.

Located near Agadir, Taghazout Bay is a tourist resort which occupies an essential place in the Plan Azur and in the tourism development strategy "Vision 2020". Designed according to an integrated and sustainable approach, the Resort is made up of high-end hotel, tourist and residential complexes.

SOTHERMY, a 98.5% subsidiary of Madaëf, is responsible for the development and management of the Moulay Yacoub Spa Resort, the most famous in the Kingdom.

The resort, located near Fez, offers various activities related to Health Tourism and thermal cures.

Through its subsidiary COTHERMY, the company has developed the Vichy Thermalia Moulay Yacoub hotel, operational since June 2018 in partnership with Vichy Spa International.

Result of a partnership between Madaëf (45.1%), the Moroccan Society of Tourism Engineering (9.9%) and Akwa Group (45%), the Moroccan Society for the Valorization of Kasbahs "SMVK" works for the development of Moroccan architectural heritage.

SMVK's mission is to rehabilitate kasbahs with a particular architectural character due to their location, their environment, their initial vocation and their history, as well as their development and conversion into luxury accommodation structures, or sites of entertainment (restaurants, museums, etc.).

Madaëf Management is a subsidiary of Madaëf.

Drawing on its 47 years of expertise in the fields of accommodation, catering and entertainment, Madaëf Management proposes a wide range of products and services, including tourism projects design and management, student residences operation, summer camps management and hotel consultancy.

Madaëf Management is committed to offering the users of the managed assets, located in various regions of Morocco, a memorable, attractive and modern experience in terms of accommodation, catering and entertainment.

Madaëf Sports & Events, a subsidiary of Madaëf, is a leading player in the sport and events sector. Its mission is to develop sustainable, user-friendly and innovative sport, events and leisure experiences, placing the customer at the heart of its value proposition. 

This is part of the drive to develop sport in Morocco, adopting a value-creating approach that focuses on the customer experience, innovation and inclusion through sport.

Madaëf Sports & Events has three core business lines:

• Sport & Leisure asset management, under the Madaëf Golfs sign, a national leader in golf club management, and Club Wifaq, the capital's leading multisport club;

• Events organization, focusing on sporting and cultural events, under the MSE sign;

• Consulting, training and services in its areas of expertise.

The portfolio of Madaëf Sports & Events includes 10 assets located in 7 destinations across the Kingdom: Rabat, Casablanca, El Jadida, Marrakech, Fès, Saïdia and Taghazout Bay. 

The capital's leading multisport club, Club Wifaq offers state-of-the-art facilities and a wide range of sporting disciplines, providing members and visitors with a unique experience combining performance and conviviality:

Committed to sporting excellence and building customer loyalty, Club Wifaq is adopting a change-oriented approach aimed at creating a dynamic environment. It also implements a loyalty program that rewards long-standing members with discounted rates and unique advantages at partner hotels, golf courses and restaurants.

In addition to sporting events, the club also offers a wide range of events for the public, including a Christmas market, Summer Sound music festival, Summer Camps and a variety of workshops designed to encourage social interaction.