Madaëf Sports & Event

Mission

Madaëf Sports & Events, a subsidiary of Madaëf, is a leading player in the sport and events sector. Its mission is to develop sustainable, user-friendly and innovative sport, events and leisure experiences, placing the customer at the heart of its value proposition. 

This is part of the drive to develop sport in Morocco, adopting a value-creating approach that focuses on the customer experience, innovation and inclusion through sport.

Madaëf Sports & Events has three core business lines:

• Sport & Leisure asset management, under the Madaëf Golfs sign, a national leader in golf club management, and Club Wifaq, the capital's leading multisport club;

• Events organization, focusing on sporting and cultural events, under the MSE sign;

• Consulting, training and services in its areas of expertise.

The portfolio of Madaëf Sports & Events includes 10 assets located in 7 destinations across the Kingdom: Rabat, Casablanca, El Jadida, Marrakech, Fès, Saïdia and Taghazout Bay.