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CDG GROUP INSTITUTE organised a webinar to boost tourism ecosystems

Tourism is a key driver for employment and national growth. But Covid-19 has radically changed the equation. The impact upon businesses and workers in the tourism sector has been unprecedented in terms of corporate failures, losses of jobs, and investment decline. Besides, and to maintain its position, Morocco must also adapt to the shifts affecting tourism: meaningful experience over standardized products, emergence of new touristic territories, diversity of stakeholders, modifications of existing practices, and development of new technologies.

In this context, to take up the challenge of resilience and to exploit this current recovery phase to its fullest potential, it becomes essential to innovate, and ensure that sustainability is front and center in all tourism strategies. To make a tourist destination sustainable, it is essential to foster the emergence of ecosystems to make it attractive, and to activate territorial marketing policies.

To think about these matters, the CDG Group Institute and Madaëf - the CDG Group’s tourism investment fund – brought together the following guest speakers in a webinar under the theme of “Boosting Tourism Ecosystems” :

  • Housna Medaghri Alaoui, Director of Innovation & Business Transformation, Madaëf,
  • Othmane Cherif Alami, President of the Regional Council of Tourism for the Casablanca-Settat region,
  • Larbi Safaa, Professor at the École Supérieure de Technologie in Essaouira, Cadi Ayyad University,
  • Jean Luc Boulin, tourism consultant.
Download the Press release (.pdf) (150.57 KB)